Impact Facts and figures Facts and figures Although you can provide downloadable PDFs of impact reports here, you should present the most relevant, exciting results directly in the post, too. Content tips This is a great opportunity to show off: don’t be shy about celebrating your achievements. Infographics deliver statistics in a direct, engaging way, but remember to make sure any text they use is large enough to be read on mobile devices (and don’t forget to add ‘alternative text’ for screen-readers and search engines when adding the image). Statistics should be: relevant (to supporters and your organisational goals), contextualised (is the number per day, per month or per year?), and impressive (identify the most powerful way to present your numbers). Calls-to-action can lead directly from the facts and figures you present: encourage users to help you have even more impact. To access the links above you will need to be registered on our support site.